Because of Google’s overwhelming Search Engine Market Share, the vast majority of webmasters are aware of “Google Webmaster Tools“.

This is an excellent resource to find out what Google thinks of your site, keep an updated submission of your XML sitemap file, examine crawl errors, see where you’re ranked for popular keywords, and even analyze the percentage of people who type in a keyword phrase then click on your organic search result!

This is all extremely valuable information, making Google Webmaster Tools an integral part of every website’s task list.

That said, I want to take a moment to mention two other very important Webmaster Tools accounts to sign up for: Yahoo! & Bing.

While these Search Engines get far less search volume than Google, it’s important to understand that by simply adding and validating your website with these other services can increase your odds of achieving better rankings in both engines, which can be a substantial boost in organic traffic for very little effort. This is not always the case, but in some markets (primarily depending on the demographic) this small change can have a massive impact on profits!

Take a moment to setup your website in Yahoo! and Bing. It’s worth it…