Are your customers seeking you out? If so, are they finding what you want them to? Or, are you still trying to push your offer in front of them, when they just want to drive, watch TV, read the newspaper, or listen to the radio?

These questions are vital today, more than ever, because push marketing is dying a slow death.

While it’s crucial to get the word out about your fantastic products & services, people are too busy (and there are far too many companies trying to do the same) to care…unless they’re looking.

I recently took a course at the “Inbound Marketing University” designed to shift the focus from shoving anything and everything about your product to the masses, to adding value to your market and carefully placing what you have to offer in front of seekers, researchers…buyers.

The principle of Inbound Marketing is simple: Use the tools and services available online to build a following, add more value, prove your credibility to your niche, and most importantly make it as convenient and efficient as possible for your potential customers to become your lifelong customers.