To make matters worse, many of the add-ons slow Firefox down tremendously, and the developers can be slow updating and bug testing their code with a new release of Firefox, which is frustrating when you are doing research.

To solve this problem, an incredible WordPress developer created a bookmarklet that’s easy to use, and does WAY more than the aforementioned research for you.

It’s called “Quix“.

Not only is it awesome, it’s quick and easy to setup and 100% free!

Here’s how to get started with it:

1. Head over to QuixApp.com
2. Drag the bookmarklet to your bookmarks toolbar
3. Click the “bookmark” and enter a command
4. Not sure what to enter? Type help to see a list of commands

There are too many cool things this tool can do, so here’s a link to the full list. Enjoy!

This is an excellent resource to find out what Google thinks of your site, keep an updated submission of your XML sitemap file, examine crawl errors, see where you’re ranked for popular keywords, and even analyze the percentage of people who type in a keyword phrase then click on your organic search result!

This is all extremely valuable information, making Google Webmaster Tools an integral part of every website’s task list.

That said, I want to take a moment to mention two other very important Webmaster Tools accounts to sign up for: Yahoo! & Bing.

While these Search Engines get far less search volume than Google, it’s important to understand that by simply adding and validating your website with these other services can increase your odds of achieving better rankings in both engines, which can be a substantial boost in organic traffic for very little effort. This is not always the case, but in some markets (primarily depending on the demographic) this small change can have a massive impact on profits!

Take a moment to setup your website in Yahoo! and Bing. It’s worth it…

However, in terms of what matters practically, it’s all about AIDA.

AIDA is a “formula” that represents the simple flow of events that drive business transactions:

• Attention
• Interest
• Desire
• Action

The classic example of this process is a customer purchasing one of your products or services. You catch their attention (on TV, as they walk by your store, online, etc.) first. Then, something about what you are showing them piques their interest. Now they’re actually considering purchasing from you. Next, they look more into it, and the presentation you’ve given them makes them want what you’re offering. Lastly, their desire takes over and they give you money.

While this is a simple example, it’s quite profound really. This process explains how people react to PPC advertisements as well. They type something into Google, Yahoo! or Bing (a keyword phrase you want your ad to show for), then your highly-targeted ad catches their attention. As they scan through the other results, they become interested in your ad compared to the other search results. Once they read your ad copy, they become curious, and want to see your website (in hopes that it’s what they’re looking for). So, since you caught their attention, got them interested, and created some desire based on their needs, they take action and click over to your site.

The AIDA principle can be applied to a wide array of specific elements of your business, or the process in its entirety.

Consider this simple formula (Attention, Interest, Desire, Action) in every decision you make across your business, relate to your customers’ perspective(s), and boost profits.

These questions are vital today, more than ever, because push marketing is dying a slow death.

While it’s crucial to get the word out about your fantastic products & services, people are too busy (and there are far too many companies trying to do the same) to care…unless they’re looking.

I recently took a course at the “Inbound Marketing University” designed to shift the focus from shoving anything and everything about your product to the masses, to adding value to your market and carefully placing what you have to offer in front of seekers, researchers…buyers.

The principle of Inbound Marketing is simple: Use the tools and services available online to build a following, add more value, prove your credibility to your niche, and most importantly make it as convenient and efficient as possible for your potential customers to become your lifelong customers.