Yahoo! recently released a blog post entitled “You’re in Control“, which describes a huge step in the right direction for them.
One of the only issues I’ve experienced with Yahoo! Search Marketing is the fact that they’re not as transparent with your traffic data as Google. It always annoyed me to see referred traffic in my analytics & logs coming from really strange, sometimes spammy websites, when there was no way to control it. Thankfully, all that has changed…
Now, with Network Distribution, you can choose where your ads are displayed on the Yahoo! platform.
In the past, the only option was “Entire Network”:
Now, it’s possible to choose where your ads are displayed:
- Entire Network
- Yahoo! Search results pages only
- Yahoo! Search Partners only
This flexibility adds a great deal to the YSM platform, in my opinion, making it easier to control the quality of your clicks, thus improving Ad Quality and, hopefully, profits.
Not only that, but Yahoo! supplies you with data (based on the prior 30 days of your campaign) to help you determine which of the three options is right for you:
Overall, I believe this change will greatly improve results achieved through Yahoo! Search Marketing.
What do you think? Have you also been bothered by low-quality referring URLs in your analytics, as a result of Yahoo!’s Partners?
